Launched almost two months ago, Apple Music streaming service is only at its very beginning as the vast majority of its users are still taking advantage of their free trial period. Do you resonate in that ? Cupertino is launching 3 new TV ads for Apple Music that emphasize what might be the main purpose of its music streaming service: making you discovering new talents and offering artists the possibility to connect with their fans.
The longest TV ad is 1mn long and has been named “Discovery”. Shot in black and white in a very intimist ambiance, this video focuses on emerging artists which are barely known from the public. The goal of this ad asserts without any ambiguity the discovery use of Apple Music.
Two other TV ads, slightly shorter as they are 30seconds each focus on artists that have been previously seen in the first one minute’s TV add: the British author and composer James Bay and the Norwegian young talented artist and producer Kyrre Gørvell-Dahll, alias Kygo.