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Apple as mobile phone operator: would you?

What if Apple could become a mobile operator in the US and in Europe as well? This is the new rumour which has emerged today on the web and even if it can quite of the surprise for some, we have to say that it is quite logical in the campany’s strategy and development.

What if Apple could become a mobile operator in the US and in Europe as well? This is the new rumor which has emerged today on the web and even if it come quite as of a surprise for some, we have to say that it is pure logic in the campany’s strategy and development. It would allow Apple to offer a wider array of services after having equipped the world with iPhones.

According to Business Insider, Apple would plan to launch a service and to become one of many mobile virtual operators, also known as NVNO. Business Insider even states that Apple would be currently testing its new service in the US. In Europe, Apple would be in the process of talks and negociations with operators in order to build its offer of virtual mobile lines.

The system that would be in the pipes at Apple’s would work more or less the same way as the one adopted by Google. Instead of paying your invoice for your monthly plan to your operator, you would be billed by Apple itself. The interest of this of this offer is that Apple’s NVNO offer would allow its subscribers iPhone to switch from one carrier to another one depending on where you are in order to get the best service possible.

We should not be able to see anything unveiled by Apple this year even in 2016 as it could take years to build such an offer and to launch in the US an in Europe. But yesterday, we had a report that Apple was working on a new iCloud VoiceMail system in which Siri would be your assistant and answers your calls for you and text you the messages that your colleagues would live to it. That would be for Apple a first step in the operator’s back yard.

August 6th update : Apple officially refute its reported will of becoming a mobile phone operator or MVNO.

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