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“Metal Mastered” first iPhone 5S TV ad airs

This week-end has seen the first broadcast of the very first iPhone 5S TV commercial to hit our screens with an other liquid something inspired clip in which, after the melting plastic of the iPhone 5C “Plastic Perfected” TV ad, we now can see liquid metal style fusion gold creating an iPhone 5S. The clip is entitled “Metal Mastered” and does not show how fantastic iOS 7 or Touch ID may be, how improved the new iPhone 5S camera can, but rather builds on the high-end iPhone’s brand image in our brains.

Enjoy !

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