Since last summer, the French speaking Swiss television channel Leman Bleu has dumped the traditional video cameras of their teams of reporters in favor lighter, cheaper and very attractively reactive setup in which the iPhone 6 is the key.
The newspaper from Geneva Le Temps published back in June relates the story about this local television channel Leman Bleu whose reporters are now going on the field with no longer video cameras and heavy and bulky setups, but instead with very light configurations composed of only an iPhone 6, a selfie stick or a mini tripod, an additional lens for iPhone and a microphone.
Of course, there is a cost-saving dimension which is important to this tiny local television channel but this is not the only advantage of the operation as the journalists also get a lighter configuration which is less impressive when it comes to interviewing people. They can go very fast on the ground, get to the right location and blend into the crowd with their iPhone as everybody could be a reporter now.
The 10 minutes daily edition of the telejournal 100% iPhone doesn’t show that it is recorded on smartphones. You couldn’t tell the difference. But the journalists appreciate their new setup and they have earned in return a lot of reactivity.
This Swiss TV channel has signed partnership with the mobile operator Swisscom which has supplied the teams with iPhone 6 models. They also supply the infrastructures for data communication which are the key in this case. This allows the reporters to send their footage as soon as they have recorded them and they even can actually go live on television during the edition, still with their iPhone.
The iPhone is everywhere and it’s always surprising and striking to see such a tiny piece of consumer electronic taking the place of more costy, bulky and heavy professional equipment.
Last week we published the photos of this NFL photographer who has covered a Sunday night game with an iPhone 6S Plus.